![]() The app, which is free to download, was losing money, and NPR reportedly lost $800,000 on it last year. Pocket Casts initially went up for sale in January after its board of public media members voted to do so. Updated Four public media companies have struck a deal to sell Pocket Casts, the podcast listening app they have jointly owned, to Automattic, the company behind WordPress, WooCommerce, Longreads, and Tumblr. It started monetizing through a program called Pocket Casts Plus, which charges users a monthly subscription fee for features like desktop app access and a standalone Apple Watch app, in 2019. Automattic, the parent company of Tumblr and, is buyinh the podcast app from a collective of public radio groups, including NPR and BBC. Automattic, the parent company of Tumblr and, is buyinh the podcast app from a collective of. Automattic didn't disclose how much it will pay for Pocket Casts. Pocket Casts launched in 2010 and sold to NPR and a group of other public media groups eight years later. Automattic, which runs Tumblr and WordPress, is buying a popular podcast app - Pocket Casts - from a collective of public radio groups, including NPR and BBC Studios. We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts.Ĭo-founders Russell Ivanovic and Philip Simpson will continue to lead Pocket Casts as part of Automattic. In our view Pocket Casts has sharply defined and useful features, but any indie podcast listening app faces gale-force competitive headwinds in a field. For those unfamiliar, Automattic is the company behind and Tumblr.Īs part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new). Following its acquisition of the popular Day One journaling app last month, Automattic has announced that it is also acquiring the popular podcast application Pocket Casts. ![]()
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